Designed by Petar Pavlov, Macedonia.
Peacoque is an innovative brand/packaging concept for condoms.
The name of the brand is derived from the word ‘peacock’ (a symbol for beauty and pride), and the French word ‘coque’ which in translation means hull/shell.
The packaging's structure is a very simple one. It requires no gluing (unlike the regular condom boxes). It opens like a fan and there's enough space for 5 condoms.
The graphic language of the brand is minimal using colour to represent the peacock association. The colour palette is divided in two main segments. The basic range uses only shades from one colour, where as the special range (consisted of flavoured, season and occasion based packagings) use shades of two or more colours.
There's also a special Rainbow pack that pays tribute to the gay community.
The structure of the packaging makes it very strong, thus it can be safely kept inside a purse or a pocket.
Furthermore, when opened, the side of the packaging reveals another dimension and transforms the packaging into a decorative interior element. This creates another use of the packaging itself.
Two packs can be combined to create an abstract version of a peacock.