Contra-Bando

Designed by Tres Tipos Gráficos
Country: Spain

Label design for Caballero’s Group new rum. The goal was to Emphasize the product’s caribbean roots by stamping its name “Contraband” (meaning smuggling in spanish) forcefully over the traditional graphic imagery, as if the local customs had busted the original an foreign product. Awarded with first prize on the packaging category for the Top Fedrigoni Award 2013.