Agency: Mayday London
Country: United Kingdom
Mayday London has today unveiled beautiful new packaging designs to launch a range of handpicked artisan teas from Africa, called ONE ACRE for independent drinks specialist CAFÉDIRECT.
Mayday London were responsible for the packaging design for One Acre, which reflects the individual small tea gardens in Africa where these artisan teas have been grown for generations, on land no bigger than one acre.Using a fresh, bold colour palette, the designs feature intricate, hand-drawn illustrations by Kate Forester and beautifully crafted product stories that tell the story of each particular variant, from the small holding where the leaf is grown to the delicate taste of the freshly brewed cuppa. 'With One Acre we have chosen to emphasise the small producer provenance with a direct and memorable name and carefully crafted copy. The beautiful illustrations used provide a narrative for the growers’ stories, that is set against the natural landscapes of the teagardens and reflects the care and craftsmanship involved in producing these exceptional teas.’