L’eaundry

Agency: KOREFE. Kolle Rebbe Form und Entwicklung
Creative Director Design: Christian Doering
Creative Director Copy: Lorenz Ritter
Photography: Katharina Ullrich
Stylist: Tom Schuster
Client: T.D.G. Vertriebs GmbH & Co KG
Type Of Work: Commercial Work
Location: Hamburg, Germany

Concept and a design for a new laundry detergent by The Deli Garage:

L’eaundry, a luxury laundry detergent that smells and looks like a high-class perfume. To treat your second skin like your first.

Bottles in the shape of vintage chemists’ bottles establish the connection to washing agents while the typography and formal style fully invoke the world of fine scents. Available in two scents: Figue pour femme. Olibanum pour homme.