• Salmon Oil

    Agency: mousegraphics
    Type of work: Commercial work
    Country: Greece

    The Briefing (In Brief):
    This is a valuable nutrition additive. We like a packaging which will make it distinguishable in a pharmacy environment.

    The target consumer:
    The product is dispensed by prescription and addresses people in need of vitamin based nutrition additives.

    The design:
    We opted for a design which would include a direct and rather sober reference to the very natural source of the product, a salmon fish. We chose the iconographical approach of a fish encyclopedia of the 18th or 19th c., simple, clear typography and the devise of the orange diagonal line to connect the packages when displayed.

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