Goji Serum

Agency: So Cool Design Office
Creative team: Loli Stavroula-Christoforidou Caterine
Project Type: Produced, Commercial Work
Client: Goji Beauté
Location: Thiva, Greece
Packaging Materials: Gold print, paper

“Goji Serum” is a Greek innovative facial care product. Its beneficial properties render it as a “golden purchasing choice”.

Its new improved composition has been released in the Russian market since the beginning of 2015. Our objective was to design a package that would look like a “jewel” and a product that would be permanently placed in a woman’s bag.

We selected gold lettering on superfine paper with a special pattern of goji berry, and an unconventional triangular shape packaging, suggesting that occasionally, all that glitters is gold!