Wrist Drink Packs

Derrick Lin

Global

Agency: Fizzbuzz
Project Type: Produced, Commercial Work
Client: Wrist Drink
Location: London, UK
Packaging Content: Sports Drink Bottle
Packaging Material: Recyclable Carton Board

Wrist Drink is an innovative product for sports and fitness use, designed to fit over the wrist whilst running, climbing or exercising at the gym. With such an unusual product, it is essential to show its usefulness, so customers immediately understand it. The front of the pack clearly shows the bottle in use, accompanied by the tag line: ‘Hands Free Hydration,’ which was also developed by Fizzbuzz. On the side panel, the pack is shown in cutout form with the key features listed. The construction is a simple carton board design to allow high quality graphics without great production expense.