Rejuva Compression Wear

Agency: Ideas that Kick
Designer: Kate Carlson
Copy: Brian Beatty
Creative Director: Stefan Hartung
Project Type: Produced, Commercial Work
Client: Dr. Comfort / Rejuva Health
Location: Minneapolis, MN, USA
Packaging Contents: Fashionable Compression Wear

New retail packaging concept, including new messaging hierarchy and new original photography, to introduce the fashionable Rejuva compression hosiery brand to the medical product market. Kick created a concept that would make the licensed brand a sister to client Dr. Comfort’s signature Shape-to-Fit compression hosiery brand.