• Cheeseberry

    Agency: Panfilov & Yushco Cg
    Art Direction: Dmitry Panfilov
    Design: Dmitry Panfilov, Maxim Vihlyancev
    Project Type: Produced, Commercial Work
    Client: Cheeseberry
    Location: Stavropol, Russia
    Packaging Contents: Dessert, cake, cheesecake
    Packaging Materials: Paper

    Objective: To develop the packaging for product promotion Cheeseberry networks of major Russian and foreign retailers.

    In the early years of the brand Cheeseberry its products are distributed in the segment HoReCa.

    For prompt release of the retail market, we have developed a new corporate identity and an optimal cost-shell packaging. Promotion in big international networks require a serious investment and other packaging format.

    Solution: packaging concept was developed in accordance with the corporate style: warm colors, large logo, touch of Americanism. And, of course, rich cheesecake pictures - they are well attract attention and do not require additional comments.

    To illustrate the separation of traditional products packaged cakes production Cheeseberry in white boxes with monochrome logo.

    What's Unique?
    Lightweight design. An interesting solution to transfer photos from the front to the side of the package. A design method is simple and clear adapts to different types of content.

    client manager: Ekaterina Kalabina

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