Under Skin (Concept)

Designer: Cristiano Gonçalo
CGI Contribution: Christopher Chefel
Project Type: Concept
Location: Brazil
Packaging Contents: Cream, Serum and Moisturiser
Packaging Materials: Aluminium, Acrylic, Glass

This packaging concept for a line of skin care products immerses the brand in a realm that suggests science at the service of a superior skin treatment.

Each bottle is a transparent container to a shape that echoes the forms of test-tubes – acrylic and aluminium cap add to the feel. The inner shape is white and opaque not to show the substance. The plainness of transparencies and whites, and ‘the mystery of airtight floating flasks’ are intended to build an aesthetic that evokes avant-garde technology for lasting appearance.

This same approach is applied to the logo, a Benton Sans typeface with a slight twist, and to the P.O.S. displays.

The inspiration for this project comes from Dieter Rams.

What’s Unique?
‘The mystery of airtight floating flasks’ and their unusual shapes makes the packages unique and easy to distinguish.