Designer: Annie Wu
Project Type: Student Project
School: Pratt Institute
Course: Senior Project
Tutor: Professor Roberts
Location: Brooklyn, New York
Packaging Contents: Cafe and bakery packaging, rendering of shop and model of interior
Packaging Materials: matte board, paper, hand drawn designs
Buttonwood is a bakery and cafe located on Main Street in my hometown, Pleasanton, California. The name was inspired by the original name of the town after the sycamore tree. Using the leaves and objects identified with the shop, I created the design with pencil and scanned the black and white illustrations for color editing.
The model of the interior of the shop was constructed with paper of various weights and boards, revealing the front of the shop where the goods are sold. The cafe is in the back of the shop and a narrow hallway leads to the kitchen.
I am not an interior design major and never took any classes but using my graphic design, illustration, and passion for paper construction, I constructed a model of what my shop would look like starting out with grid work and created the whole branding.