Di Medici (Student Project)

Designer: Inez Reynolds
Project Type: Student Project
School: Universidad de Palermo
Course: Packaging 3
Tutor: Diego Pérez Lozano
Location: Argentina
Packaging Contents: Ice cream
Packaging Materials: Plastic, cardboard, paper

DI MEDICI is a brand concept proposed for a new line of ice cream packaging created for Universidad de Palermo final Packaging 3 exam.

The challenge was to develop a cohesive branding identity that included different types of ice creams and each of their esthetics in order to emphasize their differential characteristics.