• Di Medici (Student Project)

    Designer: Inez Reynolds
    Project Type: Student Project
    School: Universidad de Palermo
    Course: Packaging 3
    Tutor: Diego Pérez Lozano
    Location: Argentina
    Packaging Contents: Ice cream
    Packaging Materials: Plastic, cardboard, paper

    DI MEDICI is a brand concept proposed for a new line of ice cream packaging created for Universidad de Palermo final Packaging 3 exam.

    The challenge was to develop a cohesive branding identity that included different types of ice creams and each of their esthetics in order to emphasize their differential characteristics.

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