Agency: Wine & Shine
Concept/Copywriting: Rita Monteiro, Tinta Amarela Lda
Wine Label Design: Dodesign, Designers Associados
Wine Photography: Jorge Figanier Castro, Estúdio da Colina
Project Type: Produced, Commercial Work
Client: Fernão Pó Adega/Winery - Freitas & Palhoça
Location: Palmela, Portugal
Packaging Contents: Wine
Packaging Materials: Glass, paper, metal capsule, cork
The challenge was to create the wine labels for Fernao Po’s winery varietal range - single, duos and triple grape variety wines. The Wine & Shine team headed by Rita Monteiro and Pedro João, had previously developed the winery re-branding: a clear, bold design with a 50’s look, expressing Fernão Pó Winery’s philosophy: making “wine as it is”, in a simple old fashioned way, perfect to match food on the table.
The winery has several ranges under its umbrella name Fernao Po , but differentiating theses varietal wines was the problem. So, instead of names, the Wine & Shine team chose to use a clear bold code of numbers and colours. Thus was born this scalable wine range, where choosing the wine is almost a game.
Labels were made to ease wine exports, as numbers and grape variety names are international. Careful graphic production – with quality uncoated paper, metallic printing and Braille varnish - helped to express the product quality to consumers.
By naming each wine with numbers instead of names -stating the number grape varieties involved – with a bold colour code highlighting the dominant variety, Wine & Shine created a playful packaging solution. Beside extremely appealing on the shelves, people couldn’t help tasting and collecting all the wines in the range, making this a sales success.