• Skybar Zombie Food

    Agency: Geoffrey Bloom
    Director of Marketing: Alyssa Hills
    Printer (Standup Bag): Interflex Group
    Printer (Powerwing): Interstate Container
    Project Type: Produced, Commercial Work
    Client: NECCO
    Location: Revere, MA
    Packaging Contents: Candy
    Packaging Materials: Plastic & Corrugate

    Skybar Zombie food is made up of milk chocolate brains, hearts, and feet filled with oozy red caramel! To revitalize the brand, we created two new display options (Standup Bag & Powerwing) and gave the graphics a full overhaul, complete with a detailed zombie illustration, the perfect amount of grunge, and a slathering of caramel "blood".

    This is a great example of Design ROI. The product has been in existence for multiple years, and a change in outer packaging design was one of the driving sales factors that caught the attention of numerous buyers.

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