Agency: Jess Glebe Design
Copywriter: Caitlin Riley
Product Photography: Jesse Alvarez
Printer: Fey Printing
Project Type: Produced, Commercial Work
Client: State Street Honey
Location: Redwood City, USA
Packaging Contents: Raw Honey
Packaging Materials: Glass jar container, 60lb Neenah Estate #9 Laid Cream Label Paper with Black Ink and Gold Foil Stamp. Hand-stamped Apiary Location and Date Bottled in red ink. Gold embossed seal with black ink.
Jess Glebe Design was hired to design an identity and package for State Street Honey in the Spring of 2015. Never treated with chemical medications and drawing 100% from their own honeycomb, State Street Honey bees create the purest honey possible. State Street Honey is only minimally filtered, but never heated, and is packed with all the beneficial enzymes and pollen that the majority of store-bought honey lacks. Simply put, it's honest, locally sourced honey.
To capture the divine essence of State Street Honey's brand, a winged beehive was crafted, featuring an illuminant, gold halo. Like the honey it represents, the logo and package design is approachable and sincere—compelling, but never ostentatious.
Unique, custom diecut label with gold foil printing and hand-stamped elements.