• The Primal Kitchen

    Agency: Midday
    Project Type: Produced, Commercial Work
    Packaging Content: Snack Bar
    Location: United Kingdom

    Established 2 million years B.C. (Before Cereals), The Primal Kitchen are a new health food brand based upon the caveman diet. Launching with the UK’s first Paleo bar they have Mammoth plans to change the face of healthy eating. Through design and copywriting this brand creation needed to communicate the Paleo nature of this new health product and bring the cave man diet into the modern world.The Primal Kitchen

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