Agency: Brand G Creative
Designer: Graham Hnedak
Project Type: Produced, Commercial Work
Client: Bad Boys Coffee (Bad Boys Brands)
Location: Burlington, Washington (Seattle - closest metro)
Packaging Contents: Coffee
Packaging Materials: Foil Poly
The goal was to create packaging for Bad Boys Campfire Inspired Coffee.
We do photoshoots that reflect the very best of the Pacific Northwest. Each of the guys featured in advertising is a former convict. Bad Boys Coffee was founded by a group of guys who all went to prison for crimes related to their drug use. The owners are also models and brand ambassadors for the company. They are the faces of the company.
Our coffee package features a lithograph of Chaz, an owner and former convicted felon, in the background. The goal of the label was to get a feel for the great outdoors, a sense of adventure and navigation, and a feel for time past. Our photo shoots - as well as our props and coffee bar, reflect a time period of the late 1880's - when people came to the Pacific Northwest on the original "Empire Builder" to explore the logging trade in this area. Our goal was to make sure that we conveyed a sense of that in our branding and our packaging.
The poly foil bag is heavy and gives a quality feel when in the hands of the coffee drinker.
A lithography - featuring a convicted felon as a watermark in the background. Visual appeal to reflect the very best of the Pacific Northwest.