Pure – Chocolate For Couples (Concept)

Designer: Daria Ksenofontova
Project Type: Concept
Location: Moscow
Packaging Contents: Chocolate
Packaging Materials: Сarton box, foil

When you buy a chocolate for yourself you should pick one for… a couple.

Brand Pure is about the nature of man and woman. Each flavor matches one of the girl’s or boy’s character. The brand plays with nature of couples in naming and typography. Every flavor has a unique copywriting suitable for exact character. You can pick your ideal or real partner in Pure chocolate range and eat your lovely chocolate together.

You can choose taste or character of your pair and combine it depends of your mood!

What is your kind of man? What girl do you prefer? Or probably, you just a friend for now? go ahead, change it – buy a pair of chocolates and become a real couple 🙂

Share your pleasure of eating chocolate and be sure you’ll get another one back soon!

What’s Unique?
If you are in love you like to share your favorite sweets with your pair. But you are different, have different preferences in food and often need to buy different brands.

I would like to create a chocolate brand which will be oriented not only for man or for woman, but for couples. Pure chocolate include 3 special flavors for man and 3 for woman.