Designer: Marios Karystios
Illustrator: Antonis Choudalakis
Photographer: Giorgos Anastasakis
Project Type: Produced, Commercial Work
Client: Manousakis Winery
Location: Cyprus, Greece
Packaging Contents: Spirit
Manousakis Winery releases Tsikoudia, a distillate made from the marc of their Roussanne grapes and only drunk by the mighty! Tsikoudia has a long standing history in Crete and is used not only as an aperitif, but also for it’s healing powers that locals believe it has. Traditionally, most households produce this strong spirit and enjoy it either at room temperature or directly
from the freezer.
The packaging is inspired by old style pharmaceutical bottles enclosing this mysterious liquid that has been more or less a local secret for thousands of years. The label portrays the Minotaur planting his labyrinthine vineyard and wearing the traditional Cretan costume.