• Upside Down Wine (Concept)

    Concept: The BrandHouse
    Designer: Gabriela Dule
    Project Type: Concept
    Location: Athens, Greece
    Packaging Contents: Wine
    Packaging Materials: Glass

    Series of packaging for three wines (malagousia_white dry wine, xinomavro_rose dry wine and aghiorghitiko_red dry wine). The brand name is ‘upside down’, because their taste can bring the ‘upside down’.

    The logotype is typographic, while there is a contrast relationship between ‘upside’ and ‘down’, on the way they are written and designed. In addition, the logotype is a part of the illustration on the label.

    The label is inspired from the shape of the bottle and from the name of the wine. Black and white, and the colour of the wines themselves, which is visible from the transparent bottle, are the characteristics of the packaging and they make it more attractive to the target group 18-40.

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