Franco

Agency: Futura
Project Type: Produced, Commercial Work
Location: Mexico

Franco is a restaurant located inside an industrial building in the City of Querétaro. The interior design provokes a feeling of being somewhere else completely.

Our branding solution is as clear and direct as the name we proposed (it means “Frank”). We count on the constancy of certain materials and the typographic treatment, instead of using the wordmark on most of the applications.

The location and interior design are clue to the brand’s identity, and in conjunction with the graphic design, we managed to communicate the urban and cosmopolitan spirit of the brand.