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Sweet Richness of Bulgaria



Agency: ZENITH
Designer: Teodor Dimitrov
Project Type: Self Promotion
Location: Varna, Bulgaria
Packaging Contents: Jams

Sweet Richness of Bulgaria is a small company/tourist trap/ located in the small coastal town of Balchik that sells a range of sweet products - from jams to turkish delights. It doesn't just sell sweets - it sells memories. That was the main idea behind the pattern of nautical symbols - to remind the tourists of their stay in Balchik. The colours are eye cathing, light and sweet - reminiscent of those of a candy cane. The badge continues the nautical theme - it's bold and rugged, just like a sailor.







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