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Xperia Z5 series with innovative POS



Agency: Adentity
Project Type: Produced, Commercial Work
Client: Sony Mobile
Location: Malmö, Sweden
Packaging Contents: Mobile phone
Packaging Materials: Paper

“Uplifting” the High-end Xperia TM Z5 series with innovative POS

Sony’s new flagship mobile phone, the Xperia TM Z5, has been launched in retail stores worldwide. To give the phone an unmissable showcase in stores, Swedish advertising agency Adentity has created an eye-catching POS, “Uplift”, that literally lifts the Z5 into the shopper’s line of sight.

In a few simple steps, the logistics-efficient transport box instantly transforms into an attractive in-store showcase with a fold-out platform that elevates the phone. Combined with eye-catching silver foil edges, the design effectively captures the attention of passersby.

All designs are copyrighted and protected.



What's Unique?
In a few simple steps, the logistics-efficient transport box instantly transforms into an attractive in-store showcase with a fold-out platform that elevates the phone.






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