• Affinity Ultima Bon Appetite (Concept)

    Agency: igriega
    Designer: Marçal P.
    Illustration: Isaac Castilla
    Project Type: Concept
    Packaging Content: Dog food
    Location: Spain

    Affinity Ultima 'Bon Appetite' packaging proposal decoration. The product is a gourmet mini dog food line. The main concept to communicate was the excellent taste, so the tab, used to pull the lid off, is painted red to represent the tongue of a happy dog giving the packaging an unexpected design element that is eye-catching on the selves.

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