Illustration: Steve Simpson
Art director: Luis Våzquez
Project Type: Produced, Commercial Work
Brand: Cardenal Mendoza Brandy
Early last year I was invited to visit the Sánchez Romate Hnos. Winery in Jerez de la Frontera, Spain, as part of a commission to design a limited edition label for their world famous brandy, Cardenal Mendoza.
For the following 9 months I worked with art director, Luis Våzquez creating the front and back label, the neck wrap, an illustrated barcode (naturally:), wax seal and my favourite part, an embossed illustrated canister. We also decided to spray the bottle.
The breif was to create an illustrated/hand lettered label that be referencing the colour palette, motifs and lettering of the past and current designs, would still be recognised by the traditional Cardenal Mendoza drinker.
This is the old bottle and the one currently on shelf.
The new label had to reflect the past and current labels as well as feeling fresh.
I was particulary concentrating on the colour palette, the font (especially the more traditional type on the older label), and the motif pattern.