Agency: Q&A Studio
Project Type: Produced, Commercial Work
Client: The Dark Star Brewing Company
Location: Sussex, United Kingdom
Packaging Contents: Beer
Q&A Studio has designed branding and packaging for a new seasonal cask ale from The Dark Star Brewing Company to add to their range of Sussex brewed craft beers. Antares is a warming red ale for winter brewed at 4.2% ABV. Antares is also the name of a distant red supergiant star. We placed an illustration of the star at the heart of our design with the branding and graphics orbiting the illustration. The layout adds meaning to the familiar 'racetrack' graphics that feature across Dark Star's pump clip designs and the illustration reflects the beer's colour and warm flavours.