Agency: Zarate - Insa | brand & packaging design
Designer: Guillermo Zárate
Designer: Matías Insa
Project Type: Produced, Commercial Work
Client: Sposato Family Vineyards
Location: Mendoza, Argentina
Packaging Contents: Wine
Packaging Materials: Paper, Glass
"After six years of researching, studying and visiting the area, the Sposato Family purchased land in the heart of Argentina's Wine Country. They sought this opportunity based on their 23 years of working with land, soil, irrigation and plant material while running their top rated landscape company, Sposato Landscape Co., Inc. in Milton, Delaware."
Sposato Family Vineyards brand and labels were born inspired in the soil and different strata of the Mendocinean land. The brand and the labels have been designed by ZARATE-INSA and developed mainly for the American market and have a presence that provides a remarkable personality.
The label die-cut evoques the dry stream that goes through and thus divides the land of the vines as a gap in the soil.
During the development of the project the premise was always the design, not only the unusual type of die-cuts but also the use of special printing techniques to make a product of quality and technical innovation.