• Valio Play



    Design Agency: Super Tuesday
    Creative Director: Yashar Niknam
    Designer: Carl Du Rietz, Andreas Damberg
    Project Manager: Simon Kamras
    Production Manager: Charlotta Bengtsson
    Project Type: Produced, Commercial Work
    Client: Valio
    Location: Stockholm, Sweden
    Packaging Contents: Dairy

    Valio Play is a new diary brand for the Finnish market. With Play, Valio is (obviously) targeting younger people with the aim to create an active, exciting and different brand. Super Tuesday has created the brand identity and packaging design. The idea was to build a brand around different vibrant and interesting characters. These characters are now being used in different kind of communication.












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