Designers: Avishya Shetty and Zena Marie Corda
Project Type: Student Project
School: MIT Institute of Design
Course: Packaging Course
Tutor: Mr.Paresh Choudhury and Mrs.Mansi Kanetkar
Location: Pune, India
Packaging Contents: Candy
Packaging Materials: Paper Board
This was a classroom project in which we decided to change how candy assortments are packaged.
We wanted to focus on the visual experience and make it exciting for children. Since candy makes adults feel like children as well, we aimed at making the packaging reflect the whimsical, colorful aspects of candy.
Our structure represents a mountain, as for most kids the entire process of buying Candy is like an adventure. Right from convincing their parents, to picking the assortment of sweet treats. It's their treasure, meant for people to envy and friends to share with.
A llama was chosen to be the face of this packaging concept as they are cute mountain creatures and their whimsical nature is mirrored in the graphics.
The structure is inspired from the large candy bowls used to display candy . We have a compact structure that can become wide like a bowl and can be used to share candy.
There are small windows on either side and one on the front of the structure. This cheekily shows the candy to others, but it's just a sneak peak of their treasure.
The drawstring is used to lock the container as well as act as the handles of the packaging , and the logo is a sticker that seals the structure.
Candy is full of surprises and crazy flavours, the structure transforms from a mountain containing your customized sweet treasure to a bowl of candy that lets everyone dig in and pick a treat!