• Elite Coffee Capsules

    Design Agency: Shake Design - Maayan Reshef ltd.
    Chief Creative Director and CEO: Maayan Reshef
    Designer: Timur Gurstein
    Client manager: Einat Mitzmacher
    Studio manager: Daniel Gur-Arye
    Project Type: Produced, Commercial Work
    Client: Strauss Coffee
    Location: Tel Aviv, Israel
    Packaging Contents: Coffee Capsules
    Packaging Materials: Paper

    Strauss Coffee is one of the largest coffee manufacturers in the world, and is the fourth largest purchaser of coffee beans worldwide. Strauss Coffee offers an optimal blend of select coffee varieties from prime locations worldwide, where coffee development experts prepare exclusive espresso blends, ensuring that each and every coffee granule is the freshest, highest quality product available.

    Strauss Coffee asked us to recreate the coffee capsules under a new brand – Elite Coffee – and to develop a new visual language for the capsule packages and for the new website to be launched at the same time.

    We chose clear, distinct language for the packaging design, the robust aroma and flavor are classified by a simple numbering system according to strength.

    The new design allows us to use accessible, clear, media-orientated language rich with experiences, flavors, and bright colors. It relates to the act of drinking coffee with friends, family, and loved ones in familiar scenarios, expressing the joy and passion for coffee.

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