Graphic Designer : Samvidh Ramanathan
Product Designer : Malleka Singh
Project Type: Student Project
School: MIT Institute Of Design
Course: Packaging Design
Location: Pune, India
Packaging Contents: Pot, 2 packets of seeds, plant food, tool, coco peat, base plate
Packaging Materials: Fibre glass with ceramic finish, Paper board
Herbesoul is a brand that promotes indoor gardening for the urban living culture. It is a DIY kit that contains one tool, 2 seed packets, one plant food packet, coco peat, a pot and a base plate. The outer package is reusable as a storage box making the kit sustainable.
Through our packaging we have tried to promote the very hobby of growing plants by promoting a well equipped kit for a beginner to understand and follow. Our idea was to promote the concept of indoor gardening by packaging the basic necessities. We have gone for an extremely modern and contemporary look targeting the urban living.
The packaging is designed in such a way that once it is opened, the lid and the base can be reused as a box to keep the tools and the seeds. Hence making the package sustainable.