Company: Nuts About You
Location: Los Angeles, USA
Packaging Contents: Almonds
Packaging Materials: Stand up pouch
The Nuts About You is Cookies N Cream, Coconut, Fireball (Crazy hot) and Sweet Sriracha flavored almonds. The project started with a need for a packaging that consumers, especially women, would instantly fall in love with and want to grab.
The flowers were a great start, but instead of having it on a white background, and become too feminine and risk alienating male consumers, we used a combination of geometric patterns & a floral design for a look that appeals to all consumers.
Almonds are a healthy alternative to other forms of snacks, with 7.62 grams of protein per serving, monounsaturdated "good" fats, and vitamin E . They promote a feeling of satisfying fullness and also have vitamin B-2, which helps to metabolize carbohydrates to provide you with energy. Combine these great California almonds from local farms with chef-inspired flavors from our kitchen, and we've got some great munchies everyone can get a little nuts about.
Good contrast of color, unique fonts, combination of botanical and geometric elements
Coconut: Almonds are coated with coconut milk powder for a full & creamy coconut flavor.
Cookies n Cream: Almonds are coated with oreos (yes, cream and all)
Fireball: For the daredevils out there, or perhaps someone who needs to pull an all-nighter or drive 6 hours to see their girlfriend in the Bay area. Not recommended for senior citizens 65 years and older, children less than 9 years of age, or pregnant women.
Sweet Sriracha: Full on sriracha flavor, with a hint of sweetness that makes you come back for more