• Mirante - Educational Consulting Promotional Kit



    Design Agency: Amí Comunicação & Design
    Creative Director: Ronei Silva Sampaio
    Art Director: Pabline Felix
    Project Type: Produced, Commercial Work
    Client: Matema formação e pesquisa
    Location: São Paulo, Brazil
    Packaging Contents: Box, catalogue, monocles
    Packaging Materials: Paper, elastic

    Mirante is a kit developed to promote an education project created by Mathema, a pedagogical groupe based on São Paulo. Our main aim was translate the possibilities of different views about math and numbers in a provocative interactive approach. Inside the monocles, there are phrases with some metaphors about how beautiful and interesting can be the relation between math and life.



    What's Unique?
    This project utilizes powerful and affective objects to discuss and promote the importance (and beauty) of math. We utilize geometric patterns to create visual claim and affective objects to build a unique experience.











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