Design Agency: FAZdesign
Project Type: Produced, Commercial Work
Location: Joinville, Brazil
Packaging Contents: Chocolate
Packaging Materials: Cardboard, Plastic
Nuances gathers four flavors of chocolate with high cocoa content from Nugali, one of the few brands in Brazil to actually manufacture its own chocolate - from bean to bar - a real tour by Brazilian cocoa flavours, presented in minibars individually packaged in an ideal size for tasting.
Nuances packaging, designed by FAZdesign, brings the lettering highlighted in hotstamping in the foreground on an illustration of cocoas and cacao leaves painted in watercolor style in bright, saturated colors referring to cocoa colors and Brazil, on a white background.
These illustrations were inspired by the 19th century botany almanacs, where the visual reference of all this publications were mainly illustrations, where the careful attempt to detail was vital to the brazilian flora knowledge, understanding and research.
The other cover information, in cardboard, appear printed in gold color, complementing the packaging sophistication, that also has a soft touch finishing.
Packaging sides are appearing in black tones, giving it refinement and acting as a frame for the cover art. Package base, also in cardboard, features illustrations of minibars that makes up the product and presents organized information related to it.
The package has a locking system made on the own cardboard package, just having to gently slide the cover to open it. When opened, the package works as a display, exposing four flavors in an organized manner, which is accommodated in a thermoformed black plastic cradle.
The minibars packaging, printed in BOPP film, has a direct connection with their original packages, facilitating the recognition by those who are already familiar with them.
The package highlights the product in the Points of Sale and, due to its refinement and sophistication, presents itself as a good choice for gifting, beyond arising interest in who is a chocolate connoisseur.