Design Agency: Studio Sonda
Creative Director: Jelena Fiskus, Sean Poropat
3D Shaping: Eugen Slavik
Project Type: Produced, Commercial Work
Client: Vinski podrum Buzet
Packaging Contents: Wine
Packaging Materials: Paper, Glass
Piquentum St. Vital - label through which nature speaks out
Vintage dates are always denoted on the bottles, but how many of us really understand the meaning of the year the grapes were harvested? It actually witnesses the natural conditions in which the wine matured; it is its own BIOGRAPHY. But with the use of pesticides and balancing flavors, the year shown on the bottle has eventually lost its meaning, because flavors are becoming ready-made and unrelated to the actual weather conditions.
To create a label for this natural wine, we decided to rise awareness about the importance of understanding the year indicated on it. In cooperation with the Croatian Meteorological and Hydrological service, the data on weather conditions in the territory of vineyards were collected, and the amount of precipitation proved to be a great tool to show graphically how much weather actually affects the diversity of nature every year. Circles, as standard meteorological rain symbols, show the amount of rainfall in a particular month. They have been reduced to basic symbols, considering that wine produced by nature doesn’t require additional decorations.
The vintage years can be compared already on the shelves and the taste of wine can be connected with the cycles of nature. The result is a label that becomes a witness of weather, a medium that speaks out about the importance of understanding the nature, encourages reflection and discussion.