• Sun Basket

    Design Agency: Kyle Miller Creative
    Art Director / Founder: Kyle Anthony Miller
    Photographer: Ashleigh Amoroso
    Project Type: Produced, Commercial Work
    Client: Sun Basket
    Location: San Francisco, USA
    Packaging Contents: Organic food and ingredients
    Packaging Materials: Paper, Cardboard

    Sun Basket was a really fun client to work with just when meal delivery service was becoming popular in San Francisco. Opposite to some of it’s competitors, Sun Basket dinners were not pre-cooked or assembled. Instead they supplied customers with a curated box of fresh, organic when available ingredients to cook the selected recipe. The menu changed every week and we wanted to create an identity that captured their farm to table, bright aesthetic.

    What's Unique?
    We really focused on the unboxing experience for Sun Basket. From the moment the box was delivered to when they grabbed the recipe card to start cooking. We streamlined the experience to reflect the brands values and to give a warm organic vibe. Unlike it's competitors.

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