Design Agency: Pemberton & Whitefoord LLP
Project Type: Produced, Commercial Work
Location: London, UK
Packaging Contents: Salt
Packaging Materials: Frosted Glass, Paper
Pemberton & Whitefoord designed this range of four Tesco Finest* sea salts, hand harvested by the Welsh supplier ‘Halen Môn’ from the Isle of Anglesey.
P&W were commissioned to design a premium collection of Finest* Sea Salts, which are placed within the Grocery category. We had to ensure the brand’s premium positioning and its credibility for excellent foods and ingredients was faithfully represented.
The range has to exude quality, to encourage consumers to pay a higher price point, requiring meticulous attention to detail. Authenticity and provenance were paramount and the design needed to reflect this.
P&W made sure the range’s finishes were aligned with the range’s premium positioning through utilisation of frosted glass jars, quality textured paper for the labels, soft-finish matt lids and silver embossing for the Finest* logo. A key component of the labels are the beautiful, bespoke woodcut illustrations that we commissioned for the project.
The hallmark we designed ‘Harvested in Anglesey by Hand’, present on each jar, calls attention to the salt’s origin. The assortment comprises of the following varieties: Pure Anglesey Sea Salt, Rosemary Sea Salt, Chipotle Chilli Sea Salt and Applewood Smoked Sea Salt.