|The award-winning Clifton engagement ring case|
We are delighted to have Andrew Zo with us today. Andrew is an award winning packaging designer based in Vancouver, Canada. He is the brain and designer behind the Clifton, a flat engagement ring case, which received much attention in the design community and beyond.
Hi Andrew, please tell us a little bit about yourself and your work.
I am an independent packaging designer based in Vancouver, Canada. I use paper to create delightful unboxing experiences. Within my portfolio, people usually recognize the Clifton engagement ring case, which had received much media attention a few years ago.
|Andrew's work station setup: Mac book pro, mid 2012 paired with a thunderbolt display|
|The Clifton engagement ring case in process|
You are really good with origami, what is your main motivation to create them?
Thank you for the kind words. Though, compared to an origami artist, I am really just a rudimentary paper folder.
I have found that there are many interesting ways to manipulate paper through folding and that is the main motivation. As I paper fold, I try to see if there is a way that I can bring a similar effect into packaging design.
|work station detail (tools): xacto knife, ruler, scissors, cutting matt, markers, pens, pencil, tape, etc.|
Outside of design, what sorts of things inspire and influence your work?
I like to observe of my surroundings, whether it is the physical space or an interesting metaphor / idea. So I enjoy walking, running or cycling. Doing these things allow me to have the opportunity to look or daydream. Noticing these various points of interest shape the way I design.
|work process: in illustrator, dieline work|
|work process: initial dieline drawing before making a paper prototype|
How would you define success? Do you think you’ve found it yet?
To me, success means that I am constantly improving. It is encouraging to look back on my earlier works and realize how far I have come. So, for myself, I believe I have found it.
|work process: prototype making|
And finally, what tips would you give to anybody who is looking to get started in packaging design?
Packaging design is a mix of a few disciplines. It includes graphic design, branding, and industrial design. I have found that understanding these 3 areas well will help me tackle projects with ease.