Design Agency: noon design+branding
Creative Director: Stelios Pseftogas
Photographer: Thanos Kartsoglou
Project Type: Produced, Commercial Work
Client: Ampelou Chora Winery
Location: Thessaloniki, Greece
Packaging Contents: Wine
Packaging Materials: Glass, Paper
The redesigning of the Ampelou Chora wine labels, had one main intention, to imprint the value of the wines through the virtues of minimalistic design. Our pursuit was to create a clean and bold identity, characteristic of those excellent wines. On the surface of the white porous paper the same figure portrays two different roles, the King and the Actor, and performs the same theatrical action, that of giving a wine toast to health, “yamas” as it is said in Greek. The similarity of the figures we designed with the figures of the playing cards, suggest a wine tasting game where luck will always be on your side.
The golden foil and pink copper details are the only colors of the labels that, together with the embossed white patterns, create a visual ensemble and stimulate the feeling of a very exceptional wine choice.