Design Agency: Box Brand Design
Photography: Ariom Leung
Project Type: Produced, Commercial Work
Client: Green Catch
Location: Hong Kong
Packaging Contents: Gifts
Packaging Materials: Paper
“Green Catch” is the most important and popular sub-brand of HuaQingFeng, a E-commerce brand of aquatic plants. Rebranding is not only because of modernization, and also aim to upgrade “Green Catch” brand image that stand out of thousand similar brand in same industry. From product design to package design through the rebranding process. Also, new product design that help “Green Catch” upgrade to the home decorations level.
The new packaging design has comprehensively considered different needs about the transportation safety of E-commerce, exquisite design and practical customer experience. Thereby it is able to strengthen communication between consumers and “Green Catch” as well as distinguishing its brand personality in competitive plant e-commerce business.