• Roastorium

    Studio: Weekday Studio
    Client: Roastorium
    Creative Director: Nina Hans
    Illustrator: Travis Bailey
    Designer: Rachel Thompson
    Photographer: Ken Tisuthiwongse
    Printer: Roastar
    Location : Los Angeles, California

    Roastorium is Corpus Christi Texas' first specialty coffee roaster. Being a small town with little coffee culture, it was important to make an inviting and easy to understand package and labeling system. With that in mind, we chose 3 bold color ways and patterns to represent light, medium, and dark. We sketched out coffee plants to subtly showcase to the customer the process each bean goes through from being picked, shipped, roasted, and packaged. Roastorium continually seeks out specialty beans from across the world, so we created a custom sticker system so that each small batch can be labeled, printed and each individual roast date can showcase the freshness of each bag.

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