Design Agency: Studio 6
Project Type: Produced, Commercial Work
Client: Sweet Selection
Location: Auckland, New Zealand
Packaging Contents: Cake-decorating candy
Packaging Materials: Plastic
Sweet Selection brings this original colourful candy to the shores of New Zealand, ready to turn any plain-looking cake into a multi-hued masterpiece.With a range spanning Bubble-gum balls, crunchy-shell Choc Drops, and vividly colourful Dextrose decorations, Sweet Selection aims to capture the spirit of celebration at every event.
Crisp branding alludes to a sense of culinary mastery, set amongst playful packaging which lets the product shine bright, with bold colours defining each range.
Clear jars let the immensely colourful product do the talking here, with 3 different colour labels identifying the different product categories.