• The Nude Popcorn Company

    Design Agency: Fluid Ideas
    Project Type: Produced, Commercial Work
    Client: Tyrrells
    Location: Derby, UK
    Packaging Contents: Popcorn

    Making its debut on Sainsbury’s shelves across the country, Nude popcorn is a new player in the UK snack market. Working in partnership with Tyrrells, we're proud to have created all branding and marketing material.

    With a promise of 'nothing to hide', this new popcorn combines great flavour with low-calorie and gluten-free credentials - conveyed through a bold, spirited brand, tailored to body-conscious young females.

    Armed with a bespoke handmade typeface, vibrant colour palette and playful messaging strategy, The Nude Popcorn Company benefits from a striking identity that stands out on supermarket shelves and online.

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