Creative Agency: Hired Guns Creative
Photography: Sean Fenzl
Project Type: Produced, Commercial Work
Client: Diabla Red Sangria
Location: Nanaimo, Canada
Packaging Contents: Sangria
Packaging Materials: Aluminium
For Diabla Sangria, a sacrilegious twist on traditional Spanish sangria, we decided to take classic iconography and modern iconoclasm and put them head to head in a playful illustration of a flamenco dancer staring down a fighting bull. Traditional Spanish rose patterns are subverted as they become tattoos; the bull’s nose ring is mirrored in the dancer’s septum piercing; horns, red eyes, and an inverted cross become invocations for Diabla, Spanish for “She-Devil.” Sangria fruit adorns the dancer’s hair, her ruffled collar echoing the giant orange slices that frame the illustration, all rendered in hot-blooded graphic colours on gold.