Design Agency: Jam&Co Design Pty Ltd
Project Type: Produced, Commercial Work
Packaging Contents: Food, chicken
The existing Ingham range was lacking excitement and failed to engage consumers at point of purchase. In response to retailer feedback, Ingham required a new line of packaging to reinvigorate the brand.
Having an open brief to deliver a fresh new look, we developed packaging that was clear, modern and appealed to today’s health conscious consumer. The result was a trans-formative for Ingham’s, reinstating them as a trusted, innovative brand within a highly competitive market category.