• Jack Daniel's 150th Anniversary

    Creative Agency: Cue
    Creative Director: Alan Colvin
    Designer: Matt Erickson
    Project Type: Produced, Commercial Work
    Client: Brown Forman
    Location: Minneapolis, Minnesota, USA
    Packaging Contents: Spirits
    Packaging Materials: Paper Label, Shrink Wrap, Glass Bottle

    The year 2016 marks 150 years of the Jack Daniel Distillery, the oldest registered distillery in the United States. To help the distillery mark this milestone, we created an identity used to host special events and on special edition bottles. As part of the celebration, we created a special 86 proof Old No. 7 as a tribute to a legacy of whiskey craftsmanship and the birthplace of an American classic.

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