• Lipa Pulp Carbonated Beverage

    Creative Agency: Damir Design
    Creative director: Damir Midžić
    Designer, Illustrator: Adnan Suljkanović
    Photography, Photo editing: Samir Sinanović & Damir Midžić
    Project Type: Produced, Commercial Work
    Client: Bihaćka Pivovara dd
    Location: Bosnia & Herzegovina
    Packaging Contents: Carbonated beverage with fruit pulp
    Packaging Materials: Glass

    One of the leading brands on the Bosnian and Herzegovinian market is Lipa water. The client decided to grow Lipa brand into two sub-brands: Lipa Pulp and Lipa Ice Tea. Lipa Pulp is carbonated beverage made from concentrated fruit juices and containing fruit pulp. The task was to design logo and eye-cathing label designs for for orange, pink grapefruit and lemon juice. A pattern of decorative lines and shapes have been manually drawn to boost the feeling of nature and instant refreshment. Altering the colors, three different tastes, flavours and moods have been created. The typography has straight lines but also slightly calligraphic and organic look. Black ribbon enhances the feel that this product belongs to premium category of carbonated beverages.

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