Creative Agency: COUNTRY
Creative Director: Warran Brindle
Project Type: Produced, Commercial Work
Client: Peter's Yard
Location: London, UK
Packaging Contents: Sourdough Crispbread
Peter’s Yard produces a unique range of award-winning Swedish crispbread and has been awarded three stars and also named as one of Britain’s Top 50 Foods at the 2015 Great Taste Awards.
They have been named 'The best biscuit out there for cheese'.
The nature of the recipe and the versatility of sizes allows usage to extend across canapés, with cheese and as a light alternative to bread.
The range began with the original recipe and now extends to include: Spelt and Fig, Seeded Wholegrain, Caraway, Pink Peppercorn, Spelt & Poppy Seed and charcoal & Rye.
COUNTRY created the packaging design, art directed all pack photography and is helping to market the new range.