Creative Agency: Studio Lost & Found
Creative Director: Daniel McKeating
Designer: Jodie Presenza, Stasha Nikakos, Daniel McKeating
Copywriter: Rebecca McKeating
Photographer: Jay Heifetz
Printer: Label World
Project Type: Produced, Commercial Work
Client: Torrent Wines
Location: Perth, Western Australia
Packaging Contents: Wine
Packaging Materials: Glass, Aluminium, Paper
Torrent Wines had been growing grapes in the Swan Valley for three generations, but were looking to establish a new retail brand alongside their plans to build a cellar door and restaurant. The D’Angelo family needed a brand that would be authentic to them, but also stand out from the crowd.
We established a brand strategy and product portfolio that celebrates their Italian heritage, and their philosophy that the three most important things in life are: family, food, and wine.
The labels were printed in three spot Pantone colours on a premium uncoated label stock, with matt gold foil stamping and a high-build silkscreen varnish.
The custom, hand-painted typography used for the text: 'La Famiglia il Cibo é il Vino'