Creative Agency: noyberg-bulka
Photography: Assaf Ambram
Project Type: Produced, Commercial Work
Client: ELAL airlines
Packaging Contents: Ice cream
Packaging Materials: paper cup with aluminium foil
Our ice cream Co-branding package combines ELAL airlines which is the national airline of Israel and ALDO - an Israeli local boutique Italian ice cream chain with 40 stores from north to south Israel; ALDO is well known for making ice cream with the freshest and best ingredients imported directly from Italy. Both brands qualities are premium level and join together to create for ELAL special edition ice cream cup with Italian luxury experience.
We began from simple existing paper cup covered by aluminum foil. we aim to create a luxury visual that combined ELAL and ALDO characters. "We wish to serve the boutique ice cream and to create a royalty ice cream eating experience for the business class passengers therefore we brought the high quality blue porcelain spirit into the simple paper cup" says Idan Neuberg – Designer.
The blue porcelain illustrations were converting into figures inspired by the aviation world. In addition to the traditional blue porcelain flower decorative we added figure of the airplane and nostalgic hot air balloon.
By using the aluminum foil metallic gleam material the gold ring becomes a shimmery additional detail which increases the feeling of an exclusive afternoon inflight snack.